Denim City Store
In order to roll out our promisses and scope into consumer level, Denim City has opened a boutique store internally and start selling exclusive high-end brands. By doing so Denim City has become an attraction center not only for people of denim industry but also for public, locals and tourists visiting Amsterdam. In Denim City Store we created our ultimate jeans store with a true focus on a variety of 20 different brands. Together with our workshop, Blue Lab and our Archive, it forms the ultimate denim experience in Amsterdam. Visitors, while having a unique denim experience, are able to shop to have a beloved pair of jeans.