1600 sqm of denim in the heart of Amsterdam. Find the denim you love, book a tour or become a maker.
welcome to denim city
LEARN & MAKE
Work with us
(VISIT)
(Learn to make)
(Work with us)
Find your perfect jeans from leading brands to local designers or book a course and become a denim maker.
Develop washes and collections in the only sustainable lab of its kind in Northern Europe.
buy
store.
Strictly offline. Curated brands, expert repairs, customization & made to order
buy
make
your
own.
Jeans, jacket, kimono, sashiko, bag, apron. For any level. Book with friends, alone or with your team.
395
expert repairs annually
make
LAB & ATElIER.
collaborate
work
with
us.
Join us to co-create, innovate, and lead the change toward a sustainable, brighter blue.
Repair &
customize.
Best denim repairs in town. Alternate, recycle, upcycle or made to measure.
upcoming
denim dates
Make your own Bag
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Make your own Jeans (3-day course)
Laundry Basic
Driven by a commitment to talent, transparency, sustainability, circularity, innovation, craftsmanship, and creativity.
We advocate the good, collaborate for the better and educate the best.
JEANS SHOPPING SAFARI Shopping for the perfect pair of jeans out of the blue?
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Let’s talk talent and transparency
550+
ALUMNI WORLDWIDE
95%
PROGRESSION RATE
57
INCUBATOR TALENTS
Discover the Re-Designed Denim City Store in Amsterdam
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The FAVORITES of... FLORIAN REGTIEN, MULTIDISCIPLINARY (DENIM) ARTIST
HAPPY WITH MY OWN PANTS Is it possible to make a pair of jeans yourself that actually fits well?
BOOK a TOUR
Book a
tour→
tour→
One hour whirlwind trip through the history and future of denim. You will never look at your jeans the same way again. Guaranteed to inspire.
Book with friends, as a school or with your team/company →© 2026 Denim City. All rights reserved.
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