WELCOME TO DENIM CITY AMS, A SHOWCASE PLATFORM WHERE WE ENCOURAGE & CELEBRATE THE NEW, THE BEST & THE NEXT, THE WORLD OF DENIM HAS TO OFFER. DENIM CITY WAS INITIATED BY THE HOUSE OF DENIM FOUNDATION AND HOUSES A VARIETY OF ACTIVITIES. ALL TO PROGRESS & IMPROVE THE INDUSTRY, MAKING DENIM DRYER, CLEANER & SMARTER. IT’S WHERE GRADUATES MEET BRANDS, IT’S WHERE BRANDS MEET THE NEXT GENERATION OF MAKERS, IT’S WHERE INDUSTRY MEETS EDUCATION. FOR PROFESSIONALS WE OFFER IN DEPTH TRAINING-& EDUCATION MODULES THROUGH OUR DENIM CITY ACADEMY. COURSES AVAILABLE COVER VARIOUS TOPICS & THE LATEST DEVELOPMENTS FROM BASICS, LAUNDRY, INNOVATION TO SUSTAINABILITY.