Benzak Denim Developers is a denim brand from Amsterdam, The Netherlands, with a strong focus on high quality products with a functional design. Every detail, every stich is there for a purpose. This way BDD tries to focus on timeless products that follow ‘lifestyle’ instead of ‘fashion’ and last longer to promote sustainability.
BDD’s founder Lennaert Nijgh launched the first ‘made in Japan’ jeans in 2013, with a mission to combine his love and passion for Japanese denim and craftsmanship, with contemporary European fits. These jeans are cut, sewn and finished in Kojima, Japan, made from the finest Japanese selvedge denim. Every detail is there for a reason, and has its own purpose and function, without making any concessions on quality or design.
DENHAM the Jeanmaker was founded in Amsterdam in 2008 by Jason Denham, an English jeanmaker who’s obsessed with creating premium quality denim. The brand has since expanded to offer a full range of collections for men and women including outerwear, tops, bottoms and accessories. The brand is positioned in the premium segment.
When Tony Tonnaer founded the Kings of Indigo company eight years ago, his objective was clear; to produce clothing in a sustainable way both socially and environmentally, without compromising on quality. He believed that neither sustainability nor quality had to be sacrificed in order to make beautiful garments. Since then, what it means to be ‘sustainable’ has evolved and become more intricate, and the future promises further changes.
Kings of Indigo positions itself as a pioneer in this ever-changing sustainable fashion world, innovating with materials and sustainable production methods, constantly exploring how to reduce the impact on the planet and people; every garment made with a conscious.
Lagom is a Swedish word for ‘just the right amount’. It’s our version of Yin and Yang.
Nudie Jeans is based on an idea. This idea is in turn composed of several concepts, beliefs, and a good portion of old fashioned fighting spirit. The pursuit of doing the opposite was one of the main reasons the brand got started, although not an end in itself. It was rather the passion for dry denim that pointed the brand in that direction. The raw, untreated fabric had at the time been falling into oblivion, and it wasn’t sought after by the public.
Nudie Jeans’ environmental philosophy was present even before the first collection was designed. Back then, organic cotton had been around for a while, but more or less as a fly-by. The demand for these fabrics was on the decrease. The supply followed. Yet another opportunity to do the opposite. Driven by conviction and determination, the process for an all-organic denim brand took off. The share of sustainable materials increased over the years, and since 2012 all Nudie Jeans denim is made with 100% organic cotton
Meet Muriel Salimin, founder, creative director, and visionary behind MUUR. Throughout her career, she has worked with a diverse portfolio of renowned brands. From Sean John to Macy’s, she has designed for some of the most popular companies. Muriel founded MUUR in 2018, with the vision of bringing her passion for design, world travel, and economic empowerment to consumers and artisans alike.
In this first installment of Behind MUUR, Muriel sat down to talk about her illustrious career, the genesis of MUUR, and what inspires her in a broad sense. Born and raised in the Netherlands with roots stretching to Suriname and Indonesia, Muriel’s story spans the globe and is routinely informed by beauty and compassion, the same principles that drive every aspect of MUUR.
IN OUR DENIM CITY STORE YOU CAN SHOP THE LATEST & MOST UNIQUE COLLECTIONS ON OFFER FROM A VARIETY OF BOTH START-UP & ESTABLISHED BRANDS. IN DENIM CITY STORE WE CREATED OUR ULTIMATE JEANS STORE WITH A TRUE FOCUS ON DENIM. TOGETHER WITH OUR WORKSHOP, LAB AND OUR ARCHIVE, IT FORMS THE ULTIMATE DENIM EXPERIENCE IN AMSTERDAM.