DENIM

CITY

AMS

BRANDS

Photo by Ewen Thomas

Benzak Denim Developers is a denim brand from Amsterdam, The Netherlands, with a strong focus on high quality products with a functional design. Every detail, every stich is there for a purpose. This way BDD tries to focus on timeless products that follow ‘lifestyle’ instead of ‘fashion’ and last longer to promote sustainability.

BDD’s founder Lennaert Nijgh launched the first ‘made in Japan’ jeans in 2013, with a mission to combine his love and passion for Japanese denim and craftsmanship, with contemporary European fits. These jeans are cut, sewn and finished in Kojima, Japan, made from the finest Japanese selvedge denim. Every detail is there for a reason, and has its own purpose and function, without making any concessions on quality or design.

DENHAM the Jeanmaker was founded in Amsterdam in 2008 by Jason Denham, an English jeanmaker who’s obsessed with creating premium quality denim. The brand has since expanded to offer a full range of collections for men and women including outerwear, tops, bottoms and accessories. The brand is positioned in the premium segment.

Eat Dust is a Belgian denim brand founded in 2010 by Rob Harmsen & Keith Hioco in Antwerp .
At The heart of Eat Dust lies Rob & Keith’s rebelious nature .
Merging Counter Cultures , Music , Western , Military , Americana and motorcycle subcultures with classic menswear’s into a contemporary lifestyle brand . Eat Dust was founded on the principle of an uncompromising vision and persuit of quality , integrity and originality.

EDWIN is a forward-thinking denim brand priding itself on innovation, utilising exclusive fabrics and fabrication, unique technology, hand wash processes and continual progression in design and fit.

The EDWIN brand is established in Japan by Mr Tsunemi. With a strong passion for denim, Mr Tsunemi is inspired to import them directly from the United States as no denim is manufactured in Japan.

EDWIN is a progressive denim brand that blends their Japanese background, craftsmanship and expertise with a European contemporary flavour, vision and attitude.

IN 2016, BELGIAN TWINS ALEXANDRA AND Ségolène Jacmin join forces to create a modern denim wardrobe for women. Alexandra, who graduated from La Cambre and cut her teeth at Maison Martin Margiela and Jean-Paul Gaultier, complements her entrepreneur sister Ségolène.FAÇON JACMIN offers a collection of garments created with denim sourced from Japan and produced in Europe by artisans and denim specialists. Japan is renowned globally for producing the highest quality denim and has managed to preserve their traditional artisanal craft creating an affinity to authenticity.

Since our creation in 1989, G-Star’s philosophy has always been, ‘Just the Product.’ This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets,’ by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of our distinctive denim silhouette, through the adoption of architectural and 3-D thinking into denim construction.

We have also promoted the inherent beauty of denim by creating washes and treatments that bring out its unique characteristics and qualities. Today’s sophisticated washings palette represents a full life-story, from raw, unwashed denim through deep indigo dyed to extreme bleached, with treatments adding multiple gradations of wear to create distinctive, textured garments with soul.

When Tony Tonnaer founded the Kings of Indigo company eight years ago, his objective was clear; to produce clothing in a sustainable way both socially and environmentally, without compromising on quality. He believed that neither sustainability nor quality had to be sacrificed in order to make beautiful garments. Since then, what it means to be ‘sustainable’ has evolved and become more intricate, and the future promises further changes.

Kings of Indigo positions itself as a pioneer in this ever-changing sustainable fashion world, innovating with materials and sustainable production methods, constantly exploring how to reduce the impact on the planet and people; every garment made with a conscious.

In 1889 Henry David Lee and four business partners established The H.D. Lee Mercantile Company in Kansas. They sourced groceries and other staples from around the world and packaged them for distribution to dry good and grocery stores under the Lee brand.

“Sexy and iconic, Lois Jeans is a brand with Spanish temperament. Born in 1962, at the heart of the dance floor our jeans know how to move.”

Made in Spain.Established in Spain in 1962, we were the first European fashion jeans brand to conquer the world. We flourished in the 70’s and 80’s when our iconic fits and flares were worn by influential fashion icons and musicians. Before we knew it, we were all over the dance floor. Between other great jeans brands of that time Lois brought something new, a sexy and fashionable pair of jeans.Finding the perfect balance between comfort and style revolutionised the women’s jeans forever. Lois was colourful, corduroy and full of ‘flare’. Soon young people all over the world recognised Lois as their perfect fit. Lois was a first and favourite of the movers and shakers of the 70’s onwards and we are sure we will be your favourite too. Based in Amsterdam. Apart from the poetry of the past, we also look forward, because finding and improving the sexiest most effortless fits will never tire us. Lois is designed in the denim capital of the world ‘Amsterdam’ but just like the beginning, it’s made by the oldest tailor family in Spain. There is love in these jeans, share the love with Lois.

Get the balance right

Lagom is a Swedish word for ‘just the right amount’. It’s our version of Yin and Yang.

Nudie Jeans is based on an idea. This idea is in turn composed of several concepts, beliefs, and a good portion of old fashioned fighting spirit. The pursuit of doing the opposite was one of the main reasons the brand got started, although not an end in itself. It was rather the passion for dry denim that pointed the brand in that direction. The raw, untreated fabric had at the time been falling into oblivion, and it wasn’t sought after by the public.

Nudie Jeans’ environmental philosophy was present even before the first collection was designed. Back then, organic cotton had been around for a while, but more or less as a fly-by. The demand for these fabrics was on the decrease. The supply followed. Yet another opportunity to do the opposite. Driven by conviction and determination, the process for an all-organic denim brand took off. The share of sustainable materials increased over the years, and since 2012 all Nudie Jeans denim is made with 100% organic cotton

Pepe Jeans London

Born in 1973 on the streets of Portobello, worn in the world today. As a denim pioneer we have consistently reinvented the definition of denim to keep up with the trends. We are an iconic brand that is synonymously associated with denim and limitless creativity. Pepe Jeans London gives you the foundations to exude self-confidence, uniqueness and authenticity.

Vince Reece Hale

A young radical & sustainable fashion designer based in the center of Amsterdam.
Designing signature apparel to empower those who like to make a statement.

He not only designes but also makes. A genuine craftsman. 

Creating unique pieces. 

Collection One exists of one of ones and different designed accessories,
T’s and sweaters.

Contemporary season-less menswear collection. Blend of comfort, durability and timelessness. Essentials with incredible elegance. Establlished in 2018, Swonnes first collection debuted as part of the CFDA’s Men’s fashion week for Spring and Summer 2019 in New York City.Influenced by and merges the opposing aesthetics of the Mods and Rockers of 1960’s london, Savile Row tailoring and the customization of clothing by British youth cultures. The brand’s name SWONNE is derived from the London’s post code “SW1” or “SW-ONE” where designer Katie Golinczak grew up. We re-imagine select vintage pieces or dead-stock garments giving them a renewed purpose and story. Creating limited edition, Up-cycled pieces helping to achieve a better sustainable future.

Tenue de Nîmes founder Menno van Meurs retails his passion for ‘pure blue’ for well over a decade. On 21 November 2008, his vision on modern and traditional denim was realized and made tangible with the opening of his first Tenue de Nîmes store in Amsterdam. Founded on the basic principles rooted in the history of jeans – quality, function and simplicity – the stores have since evolved into places where ‘The Good Things in Life’ are curated.

IN OUR DENIM CITY STORE YOU CAN SHOP THE LATEST & MOST UNIQUE COLLECTIONS ON OFFER FROM A VARIETY OF BOTH START-UP & ESTABLISHED BRANDS. IN DENIM CITY STORE WE CREATED OUR ULTIMATE JEANS STORE WITH A TRUE FOCUS ON  DENIM. TOGETHER WITH OUR WORKSHOP, LAB AND OUR ARCHIVE, IT FORMS THE ULTIMATE DENIM EXPERIENCE IN AMSTERDAM.