DENIM

CITY

AMS

PRINCIPAL FOUNDERS

HOUSE OF DENIM

The House of Denim was established in 2009; an independent, not for profit foundation on a mission to connect & inspire the denim community ‘towards a brighter blue’; to initiate and collaboratively drive the innovation and change our industry needs.

houseofdenim.org

JEAN SCHOOL

In 2009, Veenhoff and Hoitink started the foundation House of Denim, a platform for craftsmanship and innovation in the denim industry. In order to be innovative, education is a crucial element but a jeans-education appeared to be unavailable anywhere in the world.
For that reason, the ROC Amsterdam was approached to start a pilot for a proper denim education. In cooperation with a number of leading jeans brands and other experts from the industry, research was conducted on the knowledge that was needed and what the curriculum for the education should be.
In addition to the Dutch education, the Jean School in cooperation with House of Denim, recently started a one-year English-speaking education that is especially developed for foreign students and Dutch students with a HAVO-diploma or who have a propaedeutic certificate

jeanschool.com

C&A FOUNDATION

We are a corporate foundation, affiliated to global retailer C&A, here to fundamentally transform the apparel industry. As an independently-funded philanthropic organisation, we can focus on longer-term objectives with a healthy appetite for risk.

candafoundation.org

EUROPEAN REGIONAL DEVELOPMENT FUND

The ERDF aims to strengthen economic and social cohesion in the European Union by correcting imbalances between its regions. The ERDF focuses its investments on several key priority areas.

ec.europa.eu

GEMEENTE AMSTERDAM

amsterdam.nl