House of Denim
House of Denim was founded in 2009 as an independent, non-profit industry organization that conceives and initiates collaborative projects to connect and inspire key stake holders in the denim industry towards a brighter blue. In 2004 a group of entrepreneurs was aiming to put Amsterdam on the map as an inspiring, vibrant and internationally oriented destination for the fashion industry. Whilst they were doing so, they came to realise that in fact Amsterdam, from an international perspective, was more a denim city as opposed to a fashion one. The House of Denim Foundation is the initiator behind not only Denim City but also Jean School, Amsterdam Denim Days, Blue Print Festival and the Global Denim Awards.