Denim City Academy

Everything we do is geared to making denim dryer, cleaner and smarter. It is only natural, then that Education is one of our core activities. Since our opening – April 2015, we have given numerous training sessions (to retail, wholesale and brand teams) about a variety of industry related topics, ranging from denim basics to sustainability and laundry. With a growing importance on differentiation and innovation, all functional departments need a higher level of knowledge.

Many companies have asked us to offer on-going professional education for their teams. We have welcomed in our academy the largest vertical denim companies, leading brands and also various smaller and mid-sized denim brands. Based on our experience with Jean School and requests from partner brands, we have decided to develop a larger, more structured program of training and education modules, called Denim City Academy.

The Academy will offer a variety of in-depth courses developed for specific professional audiences, from junior level to professional expert level. Together with our co-founders and partners, we have developed several modules, with which a tailor-made course can be created, at various levels and standards.

The head teacher of Denim City Academy is Maarten Wentholt. Maarten spent more than three decades in the denim and jeans business and is a true denim passionate. He strongly believes in sharing knowledge.

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