Welcome to Denim City AMS, where we educate the best, develop the new and explore what’s next. Denim City was initiated by the House of Denim Foundation and houses a variety of initiatives & organisations who encourage innovation & sustainability. It’s where graduates meet brands, it’s where brands meet the next generation of makers, and it’s where you meet your fresh new set of garments.

A Brighter Blue

Denim City was initiated by the House of Denim foundation, a not-for-profit organisation dedicated to transforming the denim industry for the future: more sustainable, innovative and collaborative. Our mission is to take denim ‘Towards a Brighter Blue’; through education, advocacy and collaboration projects we aim to raise the bar, reduce environmental impact and stimulate adoption of more sustainable innovations. For more information about the House of Denim Foundation, please visit houseofdenim.org

EDUCATION

We are the home of Jean School, the first denim-dedicated school in the world. For professionals we offer in depth training- & education modules through our Denim City Academy, covering the latest on laundry, innovation & sustainability.

Jean School

Denim City hosts the world’s one-and-only independent education facility dedicated to denim. It’s primary course is a 3-year ‘Denim Developer’ programme, training young talent in all aspects of the jean, from crop to shop (including introductions to yarn, fabric, pattern, production, laundry, commerce, innovation and sustainability). Many leading denim brands are involved in the programme, offering materials & machinery, assignments, guest lectures, site visits and internships.

Founded in collaboration with ROCvA, Jean School offers state funded and industry-endorsed courses within the Dutch education system. Since 2016 we also offer a 1-year, English-spoken course with a B-TEC accreditation.

For more information on Jeanschool please visit jeanschool.com

TAILOR SERVICE & REPAIR

Denim City Workshop holds a full-service machinery set-up, stimulating craftmanship with students, designers & brands. Powered by our team of resident tailors, we offer sample making, small-run production, collection development, and of course, repairs & re-make of your favourite denim garments.

Denim City Workshop

The workshop is Denim City’s most prominent section, offering a full-service industry standard machinery set-up. Sponsored by industry, it is available to students, designers, brands and partners to stimulate (interest in) craftsmanship.

The workshop hosts practical courses for Jean School and Denim Academy, but – powered by our team of resident craftsmen and tailors – also offers sample making and small-run production facilities for partners and designers. Our social enterprise custom-designs and produces denim products, both in assignment and for sale in our store: jeans, bags, aprons and accessories.

Denim City Workshop

The workshop is Denim City’s most prominent section, offering a full-service industry standard machinery set-up. Sponsored by industry, it is available to students, designers, brands and partners to stimulate (interest in) craftsmanship.

The workshop hosts practical courses for Jean School and Denim Academy, but – powered by our team of resident craftsmen and tailors – also offers sample making and small-run production facilities for partners and designers. Our social enterprise custom-designs and produces denim products, both in assignment and for sale in our store: jeans, bags, aprons and accessories.

Denim City Store

Denim heads, look no further: Denim City Store is one of the best denim stores in the country. With an emphasis on sustainable production, locally produced products and special collaborations, we offer an interesting addition to Amsterdam’s already booming denim retail scene.

Indigo Archive

Every industry institute deserves an archive that collects interesting and remarkable pieces for inspiration, research and education purposes. As a tribute to Levi Strauss & co, our archive collection (currently being built) will consist of five hundred and one denim garments.

Our growing collection already includes vintage garments contributed by industry legends such as Adriano Goldschmied, Karl Lagerfeld, Tommy Hilfiger, Jason Denham, Francios Girbaud and many others.

Indigo Archive

Every industry institute deserves an archive that collects interesting and remarkable pieces for inspiration, research and education purposes. As a tribute to Levi Strauss & co, our archive collection (currently being built) will consist of five hundred and one denim garments.

Our growing collection already includes vintage garments contributed by industry legends such as Adriano Goldschmied, Karl Lagerfeld, Tommy Hilfiger, Jason Denham, Francios Girbaud and many others.

Denim City Lab

Denim City Lab brings together the world’s leading players in the field of ‘laundry’. Laundry entails all of the finishing and treatment processes like ‘stonewashing’ – contrary to what you might think, laundry nowadays is a very high-tech and innovative discipline, that combines artistic creativity with craftsmanship and technology.

Powered by a consortium of the industry’s leading industrial players, Denim City Lab is the world’s first open-source laundry innovation facility. It is used by the world’s best brands, mills & laundries to develop & demonstrate new innovations. As the home of the Laundry Alliance (a club of the world’s most sustainable laundries) Denim City Lab is also an education facility and showcase for sharing new sustainable solutions.

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