Welcome to Denim City AMS, where we educate the best, develop the new and explore what’s next. Denim City was initiated by the House of Denim Foundation and houses a variety of initiatives & organisations who encourage innovation & sustainability. It’s where graduates meet brands, it’s where brands meet the next generation of makers, and it’s where you meet your fresh new set of garments.
A Brighter Blue
Denim City was initiated by the House of Denim foundation, a not-for-profit organisation dedicated to transforming the denim industry for the future: more sustainable, innovative and collaborative. Our mission is to take denim ‘Towards a Brighter Blue’; through education, advocacy and collaboration projects we aim to raise the bar, reduce environmental impact and stimulate adoption of more sustainable innovations. For more information about the House of Denim Foundation, please visit houseofdenim.org