In March 2013, House of Denim initiated the first ‘The Breakfast Summit’, inviting key stakeholders from government, brands and education. During this unique and directional multi-brand discussion, we agreed to a number of shared goals & objectives.
On behalf of all the brands present, House of Denim took up the challenge to realise three shared priorities: to develop English-spoken denim; to set up a denim innovation campus with its own laundry lab and to organise a globally leading & acknowledged trade event in Amsterdam. Together with our international partners, we are proud to announce that all three goals have been achieved. Amsterdam has become a platform for discussion about a cleaner, smarter denim industry.
However, there is still a lot of work to be done ‘towards a brighter blue’. Therefore, to celebrate our shared progress so far, House of Denim organised a second ‘Breakfast Summit’, coinciding with Kingpins Amsterdam, to which key Amsterdam and international industry stakeholders were invited. Together with Amsterdam’s leading brands, key co-founders and partners, and supervised by the House of Denim international advisory board, – once again – priorities were discussed and a number of concrete goals for the years ahead were set.